📱💻 4. Access to hundreds of traffic sources in one interface

✅ The DSP is a gateway to hundreds of traffic sources like desktop and mobile websites, mobile apps, SSPs, and ad
exchanges.

✅ With only one DSP, the media buyer can reach the intended audience through millions of touchpoints all at once.

✅ Programmatic demand-side platforms sell inventory coming from a wide variety of SSPs.

✅ The latter, in turn, carry out direct connections with sites and apps all over the world.

✅ As a result, after signing up for only one DSP you receive
uncontested access to quality traffic sources all across the globe.

To be continuous…