Definition:
âś… Cost-per-click (CPC) is a digital marketing metric that measures the amount of money paid for each click.
âś… Paid advertisements are a significant growth driver for many online businesses, making it essential to monitor cost-per-click and maintain a healthy ROI.
âś… Understanding the cost of these campaigns and tying them back to a specific goal, such as product sales, is vital to make marketing spend efficient.
“What Types of Ads Are Involved In CPC?”
âś… There are a variety of text, rich-media, or social media ads that use CPC as a factor in calculating total paid advertising campaign costs.
✅ Some ad types are only displayed on certain networks, such as the Google Search Network (ads at the top of Google’s search engine result pages) and Display Networks.
CPC is a factor in ad types including:
1. Text ads
2. Shopping ads
3. Image ads
4. Video ads
5. Twitter promoted tweets
6. Facebook ads
7. Instagram ads
8. LinkedIn ads
